Full Marketing Campaigns for Theatrical Releases

DVD Concept Developement & Production

Original Programming for TV & Documentaries

Internet Marketing, Design & Development

Full Scale Production Capabilities

State-of-the-Art Post-Production Facilities

Sound Design

  Full Marketing Campaigns for Theatrical Releases
If you're reading this, then chances are that you already know what we do... What you may not know is who we are...

Our years of experience producing publicity and marketing materials for theatrical releases has been the foundation of HCE, having forged relationships with clients and filmmakers that have lasted for decades. Our marketing entertainment division focuses on the conception and creation of any and all audiovisual marketing needs that includes EPK's, Cable Specials, Affiliate Specials, In-Theater Programming, Trailers, TV Spots, Radio Promos, News Wraps, Host Shoots, Sizzle Reels... and much, much more.

HCE continues to be at the forefront of today's evolving entertainment markets. Harnessing the latest technological advancements, we shoot in high definition, develop content for mobile phones, TIVO exclusive previews, in-store kiosks, and worldwide viral marketing campaigns - showcasing our expertise and increasing audience awareness on a global level.

Just as we are always anticipating the future needs of our clients, our versatile staff is equally prepared to handle immediate needs, whether they involve large or small campaigns, we consistently produce the highest quality product within the tightest deadline.


For More Information, contact Joy Lissandrello, Entertainment Marketing
 
 
  DVD Concept Development & Production
"Reality leaves a lot to the imagination." - John Lennon, Musician

The DVD division is one of the driving creative forces helping to define the future of Herzog Cowen Entertainment. Composed of an eclectic and dedicated team bonded by a similar goal and aesthetic, we work tirelessly every day to stretch the boundaries of DVD.

It always starts with an idea. Then we sculpt concepts into full-scale productions, bringing exciting content into this nascent realm, defying precedence and exceeding expectations at every turn. Blending curious minds with acute organizational skills, we find ourselves in the fortunate position of challenging the status quo on a daily basis. Our job is clear. To turn the world of DVD on its Hi Def ear and set the course for a future paved with award-winning Golden Editions and groundbreaking Bonus Featurettes.

What's in it for you?
• Concept proposals, original pitches, spec treatments and high concept presentations.
• Extensive research built into each phase of development and production.
• A dedicated crew of producers, associate producers, coordinators and assistants who spearhead and support each aspect of the project.
• The ability to adapt to a wide range of productions, from small niche projects to large-scale Blockbusters.
• Genre-busters who move seamlessly between hard-core action, romantic comedies, heartfelt dramas, intriguing thrillers, sci-fi adventures, colorful animations, and compelling documentaries.
• Astute interviewers with the finesse to bring out the most unpredictable and truthful responses from their subjects.
• Comprehensive handling of licensing, contracts, and accounting built into each project.
• Close and candid relationships with our clients throughout each milestone of development and production.
• Production supervision each step of the way, including planning, budgeting and scheduling, shooting, editing, final finishing, online and delivery.

For More Information, contact
Joshua Foster, Entertainment Marketing
 
 
  ORIGINAL PROGRAMMING for TV & DOCUMENTARIES
"Mystery creates wonder and wonder is the basis of man's desire to understand." - Neil Armstrong, Astronaut

Backed by an experienced and talented team of directors, writers, editors and producers, founders/filmmakers Mark Cowen and Mark Herzog consistently produce groundbreaking material, always exploring unfamiliar territory and always finding unique creative solutions. HCE's vision of producing entertainment content that stirs imaginations and enlightens souls extends to original productions in television, film and emerging formats.

HCE's television division develops captivating programming for non-scripted and scripted television shows, covering a broad spectrum of compelling subject matter and genres including- biographies, current events, pop culture, life style, children, reality and history.

HCE also creates television productions for a variety of different networks including, "Innovators"- an hour long special for A&E, "Island Time"- an hour long special for Fine Living, and most recently, a "Grumpies Bail Bonds" pilot currently in post-production for an all new series on CMT.

With two Emmy-nominated original television documentaries, "Everybody Loves Raymond: The Last Laugh" for CBS, and the critically acclaimed "We Stand Alone Together" for HBO, we continue to grow.

Once again, we trek into undiscovered terrain, launching into the world of large format film production with IMAX's "Magnificent Desolation: Walking on the Moon 3D," an immersive 3D film experience produced by HCE with Tom Hanks and The Playtone Company.

As we progress forward, HCE will continue to go where we've never gone before to thrill our audiences and exceed our clients' highest expectations.

For More Information, contact
Christopher Cowen, Vice President Original Programming
 
 
  Internet Marketing, Design and Development
"Anyone can make the simple complicated. Creativity is making the complicated simple." - Charles Mingus, Musician

HCE's Internet Marketing department is comprised of a highly talented and resourceful design and production team who've joined forces after years of marketing experience, working together and apart, creating effective online campaigns for both major movie studios and various boutique design studios.

In terms of Internet Marketing, here's what we've come to believe:

Imitation is for amateurs: We think for ourselves, we trust in our team's combined talents and, as a result, we take pride in unique and compelling design.

Netizen's are on the up and up: For those who don't know... a Netizen is defined as, "A person who spends an excessive amount of time on the Internet." It is a well-known fact that the online community continues to grow; worldwide number of Internet users reached nearly 935 million in 2004 and is predicted to break 1 Billion in 2005.

Three clicks and they're gone. We are firm believers in the idea that if you have not taken your audience somewhere of interest within three clicks, they're gone for good. Content is king, and an impressive site should load quickly and present content in a compelling yet clearly navigable way.

Execution over excuses: Rather than giving each other, or our client a laundry list of reasons why something can't be done - we pride ourselves in being experienced, hyper-creative technological envelope-pushers who are more than capable of troubleshooting and implementing an efficient solution that meets our client's needs and exceeds even the highest expectations.

Relying on assets is for rookies: Instead, we are resourceful and eager to create original content when needed.

Nothing says quality quite like attention to detail: First impressions are everything. Since the Internet has become one of the primary sources for obtaining information and is often the first place a person is exposed to a property or brand, the overall design and functionality of a web site should reflect commitment, pride and maximum attention to the detail of execution.

Ego, who needs it: We aren't saving lives, but we are constantly striving to create exceptional and effective online marketing campaigns. We take pride in the finished product and our client's and audience's satisfaction.

Tailor it to the target market: You can have beautiful design, but without a marketing mind behind it that is strategically tailored to each specific project and audience, the design is just another pretty picture lost in an endless tunnel of multimedia.

For More Information, contact
Angie Behm, Vice President of Internet Marketing
 
 
  Full Scale Production Capabilities
"No Blood, No B-Roll"

H&C's full-scale production services are prepared for all on-set needs, for each phase of physical production and every scope, be it a one-camera shoot, a network affiliate special, a television series or an IMAX feature film - We do it all.

If it's High Definition that you're interested in, then we are ready to take your production to the farthest reaches that modern technology has to offer. If there's a new format you're hearing about, most likely we've shot with it. Moving towards the future, we will continue to service the needs of our clients in creative and resourceful ways, never ceasing to provide the highest quality production at competitive prices.

Here's How We Get It Done...
• With a talented efficient team that easily adapts to small and large productions in any targeted budget range.
• With a production staff that supervises shoots to insure that resources are being utilized in the most efficient way for the good of the project and the company.
• Utilizing the latest budgeting & scheduling software from Entertainment Partners.
• With state-of-the art Sony 900r & Sony Z7U 24p HDV camera packages.
• By interdepartmental collaboration where each member of HCE is called upon as needed.
• Through efficient planning and scheduling to provide the highest quality production at a reasonable price.
• By maintaining close supervision on all our projects.
• By continually increasing our roster of DP's & crew.
• By researching and testing new equipment and production methodologies.
• By always building on our inventory and film capabilities to be able tackle any project from the smallest DV interview to the largest multi-camera stage production.

For More Information, contact
Matt Goldberg, Line Producer
 
 
  State-of-the-Art Post-Production Facilities
"High Definition, Baby!"

The post-production division at Herzog Cowen Entertainment works 24/7 delivering inventive behind-the-scenes entertainment for a range of formats. Whether it's editing Network, HBO and Showtime specials or EPK featurettes, sizzle reels, and original scripted programming, our work is consistently high quality, technically advanced, and unchallenged by our competitors.

In a relaxed and open environment, our team of inventive storytellers and pro-active problem-solvers continually discover fresh approaches to projects, cutting to the core of an idea, and capturing the essence of an entertainment property.

We are uniquely positioned to expand and adapt to any size production, always with a hands-on and personable approach. We take on a blockbuster multi-tiered campaign or a small specialty project with equal dedication and commitment - creating rich content, hitting deadlines, satisfying our clients, and continually building the HCE reputation as innovators in the field of EPK, DVD and Television post production.

High Definition is our new standard. Whether you're up-converting a standard def piece or finishing a television special containing a mix of two different frame rates and ten different types of sources, we've done it and we'll do it again.

Behind The Scenes, You'll Find...

• A 24-hour post-production team comprised of editors, assistant editors, coordinators, tape operators, and vault managers - led by our post-production supervisor.

• A team of top editors experienced in documentary behind-the-scenes specials for DVD, HBO, Starz, Showtime, ET, MTV, Regal Theaters, original scripted material for Sci-Fi, Internet pieces, affiliate specials, EPK featurettes, sizzle reels, television shows and pilots.

• A state-of-the-art post-production environment consisting of 17 Avid bays (Meridien, Adrenaline, and Symphony Nitris), all connected to one 8.4 terabyte Unity. In addition to supporting standard def offline, online, and graphic design, we also support high definition (Including D5, HDCam and HDV).

• Post-production capabilities that include: offline editing, online color correction, final audio mixing, graphic design, vaulting tapes, media logging, transcription, DVD authoring, dubbing (HD Cam, HDV, Digibeta, Beta SP, DVCam, mini DV, VHS, DVD, 3/4", CD), a diverse music library, voiceover recordings, and audio commentary recordings.

• Talented motion graphic artists designing for a variety of genres in After Effects, Photoshop, and 3D software including Cinema 4D, Maya, 3D Studio Max, and LightWave 3D.

• A comprehensive library of video and audio assets supervised and maintained on a daily basis.

• Testing and utilization of new post-production tools for editing and finishing short and long-form productions.

• Efficient and effective planning strategies to deliver projects of all types and formats on time and on schedule.

For More Information, contact
Lindsey Bogard, Post-Production Supervisor
   
   
    SOUND DESIGN
“I have always thought it would be a blessing if each person could be blind and deaf for a few days during his early adult life. Darkness would make him appreciate sight; silence would teach him the joys of sound.” - Helen Keller

Post Sound Services:
Our post sound packages are competively priced and we are well equiped to handle any project of any size. We can offer a complete and comprehensive bid built for your film's budgets and needs from low budget independents to large studio sized soundtracks. This includes:
    • ADR and Foley Recording
    • Sound Design
    • Effects Editorial
    • Dialogue Editorial
    • Predubbing and 5.1 Mixing Services

Production Sound:
We offer a wide variety of gear and accessories for rental as well as a full service sound mixing crew with more than enough experience to handle any job of any kind.

Audio Restoration:
A greater interest in classic films has created a need for the restoration and digital re-mastering of many older and lower fidelity soundtracks. We can remove hiss, pops, and clicks from just about any kind of medium as well as re-mix a mono or stereo track so that it can be played back in a 5.1 surround environment.

Scoring and Recording:
With a crew available for music composition, as well as score mixing experience for recording live instrumentation, we offers everything a project might need for music.

Radio / V.O.:Creative radio sound design and voice over work can be difficult to come by in an expedient manner. That's why we don't stop with Film and Television and instead offer everything you'll need for creating and finishing radio broadcasts for any medium whether it's FM or satellite.

For More Information, contact Zack Seivers
, Supervising Sound Editor and Mixer